If you have an innovative ICT software product that is in demand within your home country it may be attractive to UK businesses. However opening a UK operation is not to be taken lightly, it is wise to test the UK market before making a significant investment in full time UK staff and sales offices. 

The following is ICTlaunch’s Three Phase UK Business Launch Program* that significantly reduces risk for European software companies. The program has been designed based on experience with launching some of Europe’s most successful software companies. It provides for full UK market testing before significant financial investment.

The business launch program’s mission is to “Help European software companies avoid the pitfalls, risks and costs of starting business in the UK and to help identify and win early sales opportunities to assist their UK businesses growth”.

To quote an ICTlaunch customer “Without the Business launch Program, I know we would have made some serious investment errors based on a lack of knowledge of our UK marketplace………….thanks to the program, we knew our UK business and staff were performing well, before we established our permanent UK base”

Three Phase UK Business Launch Program

The Business Launch Program is divided into three distinct phases, each phase builds upon the previous and is designed to ensure business growth based upon proven sales success, eventually leading to investment in a complete UK operation.

Phase 1 provides for an immediate UK presence in terms of a UK address and telephone with receptionist, able to capture and forward UK sales enquiries. Meeting/software demonstration rooms are available and access to ICTlaunch’s sales resources as needed, to progress sales enquiries.

Phase 2 provides for your full UK operation with recruitment of your full time sales staff, business administration and offices on a monthly managed fee basis. Crucially, phase 2 ensures that your products and services, staff and UK business strategy are fully tested before long term investment in your UK operation.

 

ICTlaunch brings vast experience in successfully starting up European software businesses in the UK and provides hands on sales skills and coaching. Most importantly, your UK staff are not left isolated from their HQ operation but have access to UK business professionals to assist and guide them during this important growth phase.

 

The majority of ICTlaunch services are provided within phases 1 and 2, Phase 3 is detailed as a typical example of how business go on to expand their operations within the UK.

 

Phase 3 is the business expansion and handover of your UK business administration, staff and customer management to your full company control. Based on measured business success, correctly sized permanent UK offices and staffing requirements can be invested in for your future UK growth requirements. ICTlaunch managed staff such as your UK Country Manager can be handed over to the HQ company’s direct employment if desired, in the knowledge that they have proven their ability to achieve the company’s future results.

 

See the Business Launch Program feature list for a side by side comparison of UK business start up methods and costs.

 

Phase 1 - Commence UK Office

 

             Open UK Office

Value Added Virtual UK Business

Meeting/Demonstration rooms

Access to UK Sales Resource when required

Reduce the resistance to UK Software Purchase

 

Your UK Website

             Anglicise and Localise website

             Translation services

             Marketing Services

            

Set up UK Limited Company

Limit UK Business Risk

             Low cost

              

Set up International Banking

Manage from overseas HQ

 

 

 

 

Phase 2 – Proactive Sales & Marketing

 

 

UK Staffing

             UK Employment law

             Staff Suitability

 

Recruitment

             Test Phase

             Elimination of employment risk

             Staff Cost savings

             Elimination of recruitment agency fees

             Partnering with recruitment agencies

 

Sales Management and Coaching

             Sales productivity

             UK and Overseas staff Management

             UK Partner network development

 

Pre sales support, Software Implementation and Customer Support

             UK Reference customer development

             Partner software implementation

             Technical support options

                         

Day to Day Business

             Orders, invoicing, receivables

             HQ Sales & Marketing strategy

             Business Reporting

 

 

 

 

 

Phase 3 - Invest In The UK Operation

 

 

Size the Future UK Operation

             Based on business success quantitive information

             New Offices

             More staff

 

Expand Sales Team

Staff handover, based on success

No financial tie in

 

Plan Longer term Investment

             Complete business control

Phase growth by mixing and matching ICTlaunch services

Complete business handover when required

 

Fully Implement UK Technical Team

             Increase business through UK Support

 

 

 

 

See the Business Launch Program feature list for a side by side comparison of UK business start up methods and costs.

If you would like a confidential discussion with full details of how the Business Launch Program can help develop your UK software Business, contact ICTlaunch for further details.